A folding display stand and a visual-merchandising manual to help Cisarte sell their pieces better, developed through the HCD method.
Made in a Design Studio course in 2025, the project started from a conversation with Cisarte to understand their real needs. Using the HCD (Human-Centered Design) method, the process was guided by the people and the context of the association, from diagnosis to delivery.
The deliverable has two parts. The display is a portable table that folds into a suitcase, easy to carry and set up at fairs and events. The visual-merchandising manual gathers visual-organization techniques (building stacks, varying heights, using the psychology of touch), to showcase the pieces and boost sales.
The process followed the Human-Centered Design method, starting from the association's real conditions. For a low-income institution the test was not only solving the display at that moment, but delivering something that would keep working without outside support: a stand the team sets up, carries and stores on its own, and a manual that lets them rebuild the display for each new event, keeping the project alive long after the academic work ends.
